In such a competitive world, The corporate video is becoming an essential communication tool for businesses.
It doesn't just tell a story: it embodies your DNA, your vision and your added value!
Whether you are a growing startup, a large group or an SME, creating a well-thought-out corporate video is a strategic lever for gaining visibility, strengthening the trust of your prospects and uniting your teams.
But What is a corporate video exactly? What are the benefits? What formats exist and how do you integrate them effectively into your communication strategy? This article gives you all the keys to understand and fully exploit this powerful format.
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Definition: What is a corporate video?
A corporate video, also called corporate film or corporate video, is an audiovisual format produced by a company to talk about itself. It can be a global presentation, a team highlight, a look behind the scenes, or even a speech about the company's vision and commitments.
The purpose of this type of video is not to sell a product directly, but to communicate about the identity, values and culture of the company. It is part of a logic of branding, public relations or internal communication.
La corporate video should not be used in isolation. It works even better when it is integrated into a global content strategy. For example, a video can support a blog post (like this one), an email marketing campaign, or an engaging LinkedIn post. It can also be divided into several reusable extracts in short formats (teasers, stories, reels), ideal for social networks.
The idea is to multiply the points of contact with your audience, by adapting your corporate video to each broadcast channel. In this way, you maximize your return on investment while strengthening the coherence of your brand image.
Why is corporate video a strategic format?
The main advantage of corporate video is that it humanizes communication. It makes it possible to create an emotional connection with the viewer. By featuring real people, testimonies, authentic places, it gives depth to the message and reinforces the credibility of your business.
Here are the major benefits:
- Strengthen the reputation of your brand
- Valuing your employees and your corporate culture
- Facilitate recruitment and attract talent
- Attracting investors and partners
- Federate internally around a common vision
In an age of fast-paced and emotional content, The corporate video becomes a sustainable differentiation tool.
The different types of corporate videos
There is no single way to do a corporate video. In reality, this format is divided into several sub-categories, depending on the communication objectives:
1. The institutional film
It is the classic corporate video format. It presents the company, its history, its values, its missions. It is often used for the first time to make contact with a new audience.
2. The presentation video
Short, rhythmic and powerful, this version highlights a flagship service or product. Great for a home page or a LinkedIn profile
3. The employer brand video
It is aimed at potential candidates and shows the other side of the picture: work environment, employee testimonies, social or environmental commitments.
4. Event reporting
Used to cover a seminar, conference, or product launch This type of corporate video gives relief to your events.
5. The motion design video
Ideal for popularizing a complex concept. Motion design adds a graphic and dynamic layer that facilitates understanding.
When and why should you produce a corporate video?
There are several key moments in the life of a company where creating a corporate video makes sense:
- Brand launch or rebranding
- Opening of a new market
- Massive recruitment
- Participation in a trade show
- Valorization of a strategic partnership
- Publication of an annual report
In each of these cases, the video allows translate strategic intent into clear, memorable, and engaging communication.
The steps for creating a successful corporate video
1. Pre-production
It all starts with the strategy. We define the main objective, the target, the key message, and the video style. A storyboard is then created, with a clear and structured script.
2. Shooting
Depending on the project, filming can be done in a company, in a studio or outside. It is at this stage that we capture the image, the sound, the interviews or the cut shots. The equipment used is crucial to ensure a professional result.
3. Post-production
Editing, graphic design, subtitles, sound design, color grading: this is where The corporate video takes shape. Particular attention is paid to rhythm, storytelling and visual identity.
4. Broadcast
Once finalized, the video is integrated into the right channels: website, social networks, email campaigns, YouTube, etc. It is essential to optimize the format for each platform (16:9, 9:16, square).
How much does a corporate video cost?
The Price of a corporate video depends on several criteria: complexity of the script, number of shooting days, team size, post-production, number of versions to be delivered...
At Kosmos, projects start at 2000€ EXCL. VAT, for a simple video, and can go up to €10,000 or more for a complete production with multi-site filming, interviews, motion design animations, etc.
Each project is the subject of a personalized quote, because each company has a unique story to tell.
Corporate video: examples of concrete uses
To inspire you, here are situations where The corporate video is particularly effective:
- Recruiting : Testimonial from an employee, visit to the premises.
- Commercial prospecting : Presentation of a service, customer case on video.
- Internal communication : Message from the CEO, year in review.
- CSR communication : Sustainable commitments, local actions.
- Brand digitization : Capsules for social networks.
Each use makes it possible to create a strong interaction with the target and to breathe life into your communication.
Why use an agency for your corporate video?
Producing a video in-house may seem economical, but it is difficult to match the quality and creativity of a professional provider. An agency like Kosmos accompanies you every step of the way:
- Development of the concept
- Writing the script
- Direction and filming
- Assembly and dressing
- SEO optimization
- Multi-channel broadcasting
Using an agency allows you to save time, avoid technical errors and above all to guarantee a result that meets your ambitions.
Integrating corporate video into a global content strategy
What format for what platform?
The format of your corporate video depends directly on the distribution platform chosen. Here are some best practices to remember:
- YouTube & website : 16:9 horizontal format, structured narration, duration of 1 to 3 minutes.
- Instagram & TikTok : 9:16 vertical format, dynamic rhythm, powerful messages.
- LinkedIn : square or vertical format, informative content, professional but human tone.
- Newsletter : integrate a clickable thumbnail into your hosted corporate video.
Thinking ahead of time about multi-format adaptation makes it possible to maximize distribution without additional efforts.
Measuring the impact of your corporate video
One of the great advantages of digital technology is measurability. Once your corporate video is broadcast, it is crucial to analyze its performance:
- Number of views
- Click-through rate
- Completion rate (video watched to the end)
- Number of shares or comments
- Conversion rate (contacts, requests for quotes)
This data allows you to assess the effectiveness of your campaign and to adjust your next productions accordingly. One powerful corporate video is the one that generates commitment... and action.
Testimonials: What businesses are saying
Companies that invest in a corporate video quickly see the benefits: better retention of information, strengthened brand image, and multiplication of contact points.
“We broadcast our corporate video at a trade show. Result: +45% of traffic on our site in one week.”
— Marketing manager, industrial sector
“Thanks to the video made by Kosmos, our candidates tell us that they understand who we are and what differentiates us more quickly.”
— HRD, consulting firm
This type of feedback shows that the corporate video is much more than an aesthetic tool: it is an accelerator of image, business and transformation.
Kosmos: your partner for an impacting corporate video
Chez Kosmos, we support companies of all sizes in the production of their corporate videos. Our method is based on:
- One strategic approach : we start by understanding your business challenges.
- One agile production : our teams adapt to your deadlines and constraints.
- One engaging creativity : we produce videos that tell your story, with emotion and clarity.
We have supported more than 150 companies in France and abroad, and we firmly believe that each corporate video can become a lever for transformation.
Conclusion: Corporate video, a sustainable lever of influence
You will have understood it, The corporate video is not a simple communication medium. It is a strategic tool that allows you to:
- Valuing your brand
- Transmit your values
- Creating proximity
- Strengthen your image
- Improve your visibility
In a world saturated with content, a well-designed, well-produced, and well-broadcast video immediately sets you apart. Whether it is to attract prospects, retain employees or simply assert your leadership, The corporate video is a profitable, sustainable and differentiating investment.
Corporate video FAQ
What is the main objective of a corporate video?
The objective of a corporate video is to present the company in a clear, professional and engaging way. It is used to enhance the brand image, explain the vision and strengthen credibility with customers, partners or employees.
What is the ideal length for a corporate video?
The ideal length of a corporate video is between 1 and 3 minutes. This format makes it possible to transmit a strong message without losing the viewer's attention, especially on the web and social networks.
Do you have to write a script for a corporate video?
Yes, a script is essential to ensure the consistency and impact of a corporate video. It structures the message, defines the sequences and allows a clear and fluid story to be told.
Can interviews be included in a corporate video?
Interviews are highly recommended in a corporate video. They bring authenticity, humanize communication and reinforce the credibility of the message.
What mistakes should you avoid in a corporate video?
Common mistakes are: a fuzzy message, a video that is too long, a video that is too long, audio is of poor quality, or a lack of visual consistency. A corporate video should be clear, rhythmic, and professional.
How often should a corporate video be produced?
It is advisable to create a new corporate video every 12 to 24 months, or at each major evolution of the company (new offer, repositioning, growth, recruitment).
What is the difference between a corporate video and an advertising video?
The corporate video introduces the company, its culture and its values, while the advertising video is designed to sell a product or service with a direct commercial objective.
Is a corporate video useful for an SME?
Yes, corporate video is particularly effective for SMEs, because it makes it possible to professionalize their image, to differentiate themselves from the competition and to gain credibility.
How long does it take to produce a corporate video?
The production of a corporate video generally takes between 2 and 4 weeks, including preparation, filming, editing and final validation.
Can a corporate video only be used internally?
Yes, a corporate video can be used for internal communication: onboarding, training, message from the manager or transmission of corporate culture.
