BPM Mercedes-Benz

Concept and production of 4 ads designed to drive footfall to their concept store on rue Sainte-Catherine in Bordeaux, over a one-week period.

Formats

E-commerce Advertising EventsReels

BPM Mercedes-Benz, KOSMOS case study

BPM Mercedes-Benz

Industry: Automobile · Luxury automotive and events
Type of work: Agency
Formats: Reels
Date: September 2024

540 000

total views

163 800

views, best video

The objectives

Build awareness

Increase the visibility of the concept store through communication on TikTok.

Reach a specific audience

Commercial target: potential buyers of luxury vehicles. Local targeting: focus the campaign on Bordeaux and the surrounding area (50 km radius).

Lift commercial activity

Drive footfall in store. Increase visits to the pop-up store. Raise funds for the Princesse Manon charity.

The videos

163 800 total views

91 200 total views

62 200 total views

What we did

Creative ideas

Advert concepts. Content created on site.

Support

Development of creative ideas. Filming and editing. TikTok account management, including running the ads.

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KOSMOS on set

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« Thank you Kosmos! This first campaign won us over, we cannot wait to do it again. We are delighted with how the different videos performed on TikTok and YouTube. »

Guillaume

Co-manager

KOSMOS

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