Noschool

Creation of a street and digital marketing campaign to grow the school's digital awareness, in particular on TikTok.

Noschool, KOSMOS case study

Noschool

Industry
Éducation · Business school
Type of work
Personal branding
Formats
Events, Social media, Corporate video
Date
March 2023
2 500 000+

total views

18 000+

followers gained

The objectives

Build brand awareness

Grow the brand's digital visibility.

Reach a young audience

Commercial target: young people aged 16 to 20, highly active on TikTok.

Local targeting

Focus the campaign on Bordeaux and the surrounding area (200 km radius).

Increase applications

The aim is to create a snowball effect to lift applications and organic searches.

The videos

500 000 total views

59 000 total views

51 000 total views

What we did

Creative ideas

Creation of 4 high-impact concepts for a street marketing campaign targeting Bordeaux secondary schools, reinforced by a digital campaign running on TikTok.

Support

Competitive analysis and scriptwriting. Setup and execution of the operation.

Content creation and distribution

Launched in March 2023 with an initial 3-month engagement.

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« Thank you Kosmos! This first campaign won us over, we cannot wait to do it again. We are delighted with how the different videos performed on TikTok and YouTube. »

Guillaume

Guillaume

Co-manager

KOSMOS

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