The corporate video market in Lyon: opportunities and limitations of local offerings
Lyon has several quality video agencies and freelance videographers. However, most of the local offering remains focused on classic corporate video: institutional films, event coverage, executive interviews. This is a legitimate positioning — but it doesn't meet the needs of businesses looking for measurable performance on social media and in digital advertising.
Lyon-based businesses seeking high-performing social media video content (TikTok, Instagram Reels, LinkedIn, YouTube Shorts), conversion-optimized video advertising, or video personal branding for their executives often need to look beyond local offerings.
This is precisely Kosmos's positioning: a video production agency specializing in high-performing content for social media and digital advertising, serving local clients in Lyon while bringing expertise honed with national and international brands.
The 5 most requested video services by Lyon-based businesses
1. Social Media Video (TikTok, Instagram, LinkedIn)
Social media video content has become the primary communication investment for Lyon-based businesses. However, producing content that performs well on algorithms requires specific expertise: short formats (15-60s), hooks in the first 2 seconds, and storytelling adapted to each platform.
Kosmos produces between 6 and 10 social videos for its clients each month, using a batch formula: one half-day monthly shoot = one month of content. This method allows Lyon-based businesses to maintain a regular presence without continuously mobilizing their teams.
2. Video Advertising (Meta Ads, YouTube Ads, TikTok Ads)
Video advertising is the most profitable ad format in 2026 — provided that creatives are adapted to each platform. Lyon-based businesses investing in digital advertising need a regular flow of new video creatives to maintain their performance.
3. Personal Branding Video for Executives
Lyon-based executives are increasingly aware that their personal visibility on LinkedIn is a major business driver. Video personal branding allows them to become an identified figure in their sector — without spending 10 hours a week on it.
4. Corporate and Institutional Video
Presentation videos, recruitment videos, client testimonials, internal reports — corporate video remains a fundamental need. The Kosmos difference: we produce it with digital codes, not traditional corporate ones. The result: corporate videos that are also shareable on social media.
5. Employer Branding Video
Lyon is a highly competitive job market, especially in tech, biotech, and financial services. Employer branding video has become the number one tool for standing out to talent — and Lyon-based companies have understood this.
Why Lyon-based companies choose Kosmos over a local agency
Three reasons consistently come up:
Native social media expertise — Kosmos was born on social media. Our founders built the agency by producing viral content before moving into corporate work. This "social-first" culture permeates all our deliverables — even a corporate film is designed to be broken down into social content.
Proven results with major brands — Ritz Paris (20M views, 210K subscribers), Mercedes-Benz (540K views in 1 week), NOSCHOOL (2.5M views, +18K subscribers), Club Med, Roberto Cavalli. These references demonstrate a level of execution that few local agencies can match.
Contractual guarantee of results — Kosmos is one of the few agencies in France to offer a contractual guarantee of results on its video packages. If the objectives are not met, we continue to produce for free until they are. To our knowledge, no Lyon-based agency offers this commitment.
How a collaboration between Lyon and Bordeaux works
The geographical distance between Lyon and Bordeaux is no longer a barrier in 2026. Here's how our collaborations with Lyon-based companies are structured:
Briefings and strategy — Via video conference, just like with all our clients. Collaborative tools (Notion, Google Drive, Loom) make distance invisible in day-to-day operations.
Filming — Two options depending on your needs. Option 1: Our teams travel to Lyon to film at your premises (1 day = 6 to 10 videos produced). Option 2: Your executives come to our studio in Bordeaux for personal branding and on-camera shoots (our studio offers 6 professional sets).
Post-production and delivery — Entirely remote. We deliver videos on a shared platform with a rapid validation system (time-coded comments, 2 rounds of corrections included).
Frequency — Most of our Lyon-based clients opt for monthly shoots (one day per month in Lyon) or quarterly shoots (one day every 3 months with more volume per session).
Video production rates for Lyon-based companies
Our rates for Lyon-based clients consistently include Bordeaux-Lyon travel expenses:
6 videos/month package (social media): from €2,500 excl. VAT/month — monthly half-day shoot in Lyon + full post-production.
10 videos/month package (with results guarantee): from €4,000 excl. VAT/month — our premium plan with a contractual commitment to performance.
One-off corporate video: €3,000 to €8,000 excl. VAT depending on duration and complexity.
Executive personal branding: from €2,000 excl. VAT/month — filming in a studio or in Lyon, according to your preferences.
For a detailed comparison of video agency rates, consult our complete guide to pricing and what justifies it.
FAQ — Lyon Video Agency
Does Kosmos travel to Lyon for shoots?
Yes, always. Our team travels to Lyon with all the necessary equipment. A Bordeaux-Lyon trip takes 4 hours by car or 1.5 hours by plane — we do it every month for our Lyon-based clients. Travel expenses are included in our monthly packages.
Why choose a Bordeaux-based agency rather than a local agency in Lyon?
For specific expertise in social media video and guaranteed results. If you're looking for a videographer for a classic corporate film, a local provider is sufficient. If you're looking for an agency capable of generating measurable performance (views, engagement, leads, recruitment), Kosmos offers expertise and references that few local agencies can provide.
What types of Lyon-based companies work with Kosmos?
Our Lyon-based clients are primarily ambitious SMEs and mid-sized companies in tech, industry, B2B services, and healthcare — companies that invest seriously in their digital communication and expect concrete results, not just pretty videos.
Does the time difference or geographical distance pose a daily problem?
None at all — we are in the same time zone and our work tools are 100% digital. Daily collaboration (approvals, exchanges, adjustments) is as fluid as with a provider down the street.
Can we come and shoot in your studio in Bordeaux?
Absolutely. Our Bordeaux studio offers 6 professional sets — it's often the best option for personal branding shoots and structured interviews. Several of our Lyon-based clients combine: personal branding in the Bordeaux studio + social media content at their premises in Lyon.
