No editorial line
You post when you think of it, with no through line. Your accounts stall and the subject of the day is always something you still have to find.
- No defined themes
- No publishing rhythm
- No measured objective
An editorial line you keep
Themes, angles and calendar set with you. Every post has a subject, an angle and a reason to exist.
- Themes and angles agreed with you
- A publishing calendar you keep
- A numeric target reviewed every month


















