Emmanuel
We supported Emmanuel, entrepreneur and modern art collector, in launching his personal branding: choice of topics, scriptwriting, on-camera coaching and studio filming. 10 videos captured in 3 hours, and an Instagram account that grew from 2,000 to 25,000 followers, with 758,000 views on his Reels (as of 8 October 2026).
Formats
Emmanuel
- Industry
- Créateurs et dirigeants · Modern art market
- Type of work
- Personal branding
- Formats
- Personal branding
758 000
total views
25 000
followers gained
The context
The modern art market is a niche sector: a small audience, demanding codes, a strong presence of institutional experts and almost no native voice on social media. A field where credibility cannot be bought, but where the reference spot is still open.
The objectives
- Become a thought leader on modern art.
- Unlock his ability to speak on camera.
- Grow his Instagram, starting from 2,000 followers.
- Build a qualified audience, not a large one.
- Open the door to media invitations.
The videos
40 000 total views
80 000 total views
75 000 total views
What we did
- Topics: the most viral angles in his niche, without diluting his expertise.
- Scripts: the message locked in before filming, no improvisation to manage.
- On-camera coaching: posture, pace, hook in the first 3 seconds.
- Studio shoot: 10 videos in 3 hours.
- Vertical editing: built for retention on Instagram and TikTok.
- Content bank: several weeks of publishing from a single shoot day.
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