Les reflets d'Ana
Support for Ana, an image consultant, in launching her business on TikTok and Instagram. The aim was to build a strong digital presence from scratch, with a clear content strategy, professional videos and a consistent visual world to strengthen her visibility and credibility and attract her first clients.
Formats
Les reflets d'Ana
- Industry
- Mode et beauté · Image consulting
- Type of work
- Personal branding
- Formats
- Personal branding
4 000 000
total views
4 000
followers gained
The objectives
- Launch Ana's presence on TikTok and Instagram effectively, from scratch.
- Build a content strategy matched to her audience and her positioning as an image consultant.
- Create engaging, high-performing videos to grow her visibility quickly.
- Strengthen her standing as an expert and her credibility on social media.
- Generate qualified traffic and encourage bookings through organic content.
The videos
80 000 total views
400 000 total views
170 000 total views
What we did
- Definition of a complete content strategy: choice of formats, editorial angles and messages in line with her audience.
- Video production across several angles: studio shoots for the personal branding and real-life shoots with her clients to show her expertise in concrete terms.
- Editing of dynamic videos, designed for the codes and the performance of TikTok and Instagram.
- Rollout of high perceived value content to build Ana's engagement, visibility and authority at the same time.
- Structured support to sustain lasting organic growth and turn the audience into business opportunities.
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