Zèta

Production of a narrative video campaign meeting the makers behind the Zèta brand alongside founder Laure, in a vintage atmosphere.

Zèta, KOSMOS case study

Zèta

Industry
Mode et beauté · Sneaker brand
Type of work
Personal branding
Formats
Reels
Date
April 2024
80 000

total views

1 000

followers gained

The context

Founded in 2020 by Laure while she was still a student, Zèta is a zero-waste, purpose-driven sneaker brand. Designed in Bordeaux, their products are assembled through short supply chains in Portugal.

The objectives
  • Create a signature video campaign.
  • Build a recognisable artistic direction.
  • Develop powerful storytelling.
  • Get future customers to buy into the story and the product.
The videos

20 000 total views

33 000 total views

35 000 total views

What we did
  • Use of a vintage camera to capture all the content, for an authentic and distinctive look.
  • Voice-overs recorded in our studios, for controlled sound and sharp narration.
  • Bespoke intro and motion design, consistent with the brand's world.
  • Fast-track delivery of the content, to support the product launch effectively.

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« Thank you Kosmos! This first campaign won us over, we cannot wait to do it again. We are delighted with how the different videos performed on TikTok and YouTube. »

Guillaume

Guillaume

Co-manager

KOSMOS

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