Ford Parot
Two communication campaigns set up for Parot / Ford Bordeaux, combining an acquisition strategy with a local brand awareness campaign.
Formats
Ford Parot
- Industry
- Automobile · Car dealership
- Type of work
- Agency
- Formats
- Reels
50 000
total views
20 000
views, best video
The objectives
- Generate drive to store through ad content promoting the open days.
- Feed the Meta Ads campaigns with high-performing content to optimise the acquisition funnel.
- Strengthen local awareness by highlighting the partnership with the Lionnes de Bordeaux.
- Create an audience crossover between the automotive world and the sports community to boost visibility and image.
The videos
10 000 total views
20 000 total views
13 700 total views
What we did
- Ads campaign (January): creation of Meta content to drive traffic to the dealership, promote the open days and improve the performance of the paid campaigns.
- Awareness campaign (December): production of content around the Lionnes de Bordeaux sponsorship to highlight the local commitment and amplify visibility with an engaged Bordeaux audience.
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